If done properly, your website can be one of the best marketing tools for your business. It's more than just a modern-day digital phone book ad (remember phone books?). Your site is an interactive online office or storefront that's open 24/7. Here are some basic DO's and DON'Ts that all websites should follow to ensure a great user experience:
Taking high quality pictures with a variety of devices is getting easier with today's technology. Unfortunately, higher quality means larger image file sizes which slows a web page's loading time or, in some cases, break the page completely. This video demonstrates how to quickly optimize these images for the web using a great free resource:
What is the ideal keyword density? Google's Matt Cutts put together a great video a few years ago that helps explain why your page's content/copy should follow a natural common sense approach, vs. repeating the same keywords over and over in hopes of boosting your page's rankings. His advice still holds true today.
Most online video providers include an option to embed their content using iframes and require that it be added at the source code level. Thankfully, there's a great extension for sites using Joomla that makes embedding videos a breeze!