If done properly, your website can be one of the best marketing tools for your business. It's more than just a modern-day digital phone book ad (remember phone books?). Your site is an interactive online office or storefront that's open 24/7. Here are some basic DO's and DON'Ts that all websites should follow to ensure a great user experience:
How many times have you visited a website, only to dismiss it almost immediately and click elsewhere because, basically, it sucked? When it comes to your site, it's important to look at usability for your potential and existing customers. The following points will hopefully address what your site may or may not be taking into account.