As sales of mobile devices increase (overtaking desktop sales), so does the importance of mobile-friendly responsive websites. So what is a responsive site? Simply put, a website using a responsive design means it fits all devices. Of course, Wikipedia helps to provide a more in-depth explanation:
"Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling-across a wide range of devices."
Why is responsive design so important in 2014? Let's start with the percentages.
If done properly, your website can be one of the best marketing tools for your business. It's more than just a modern-day digital phone book ad (remember phone books?). Your site is an interactive online office or storefront that's open 24/7. Here are some basic DO's and DON'Ts that all websites should follow to ensure a great user experience:
When's the last time you were thinking about a product or service only to find yourself jumping on to Google to do some research? An interesting infographic on a day in the life of the internet from May, 2013 outlined that more than 1.7 billion people world wide use the internet everyday, with 62% using it for research. If you don't have a website for your business, odds are that you're missing out!
Did you know that a new visitor to your website will form a first impression in two-tenths of a second! In about 2.6 seconds users will focus their attention on the area that most influences their first impression. These statics come from eye-tracking studies conducted at the Missouri University of Science and Technology. And while great content helps, first impressions are 94% related to a website’s design.